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In other words, creative capitalism is already under way. But we can do much more. Governments can create more incentives like the FDA voucher. We can expand the report-card idea beyond the pharmaceutical industry and make sure the rankings get publicity so companies get credit for doing good work. Consumers can reward companies that do their part by buying their products. Employees can ask how their employers are contributing. If more companies follow the lead of the most creative organizations in their industry, they will make a huge impact on some of the world's worst problems.
More than 30 years ago, Paul Allen and I started Microsoft because we wanted to be part of a movement to put a computer on every desk and in every home. Ten years ago, Melinda and I started our foundation because we want to be part of a different movement this time, to help create a world where no one has to live on a dollar a day or die from a disease we know how to prevent. Creative capitalism can help make it happen. I hope more people will join the cause.

A. 어휘
be under way 진행중이다. voucher 수령증, 보증인.
make sure 확인하다, 다짐하다. expand 확장하다. reward 보상하다.
do their part 참여하다, 역할을 하다. impact 충격, 영향.
live on a dollar a day 하루에 1 달러로 살다(1일 생활비가 1 달러).
cause 운동, 목적, 대의명분.

B. 구문
- make sure the rankings . . . doing good work.
[순위를 홍보해서 회사들이 그들의 선행에 대해 명성을 얻도록 하라]